product packaging.
Impact. Relevance. Advantage. Conviction.
Compelling product packaging is easily seen on shelf, engages shoppers, communicates key messages and differentiates itself from the field. Most importantly, it sells.
Below are a few examples of my work on product packaging for photography and optics accessory lines, including Energizer, Everlast, U.S. Army, and Bower.
Energizer Digital Photo Accessory Line (site) | consumer packaged goods
CREATIVE ROLES: taglines, brand guidelines, packaging callouts, product names/descriptions/features, web copy, instruction manual development
Multi-Fit LCD Timer Remote Shutter
Energizer Multi-fit LCD remote shutter has timed intervals for up to 100 hours for long lasting use. Shutter is programmable for 1-399 continuous shots and has backlit LCD screen. Designed to work with most DSLR cameras to capture interval, long exposure and self-timer shots for ultimate creative shutter control.
- Compatible with most DSLR cameras
- Power source: 2 x AAA alkaline batteries
- Cable length: 31 1/2"
- Can also take 1 to 399 continuous shots
- Timed intervals for up to 100 Hours
- Long-exposure capability
- Backlit LCD screen
- Includes Energizer LCD remote shutter trigger, 2 AAA alkaline batteries, owner's manual
Energizer Triple Battery Charger for GoPro HERO 3/HERO3+/HERO4 Batteries
Product Packaging with Energizer Licensing Team
S. Bower Inc. partnered with the Energizer Licensing team to create an expansive DSLR, point-and-shoot and action camera product line.
As Marketing & Brand Development Manager, I created and placed all packaging callouts, product features, product specs and compatibility for all Energizer licensed products and liaised with Energizer Licensing teams to confirm approved multi-lingual packaging and worked with big-box retailers (i.e. Walmart, Target, B&H) to secure in-store placement in the US, Mexico and Canada locations.
iBower Mobile Photography Accessory Line | consumer packaged goods
CREATIVE ROLES: taglines, Brand guidelines, packaging callouts, product names/descriptions/features, web copy
iBower 6000mAh Universal Power Bank with Micro USB for Android devices (SKU: IBO-PL6000B)
Erosion in point-and-shoot camera market led Bower into digital photography accessory line for smartphones.
iBower Power Keychain for Apple iPhone and iPad
U.S. Army Optical Accessory Line (site) | consumer packaged goods
CREATIVE ROLES: taglines, Brand guidelines, packaging callouts, product names/descriptions/features, web copy
Binoculars, Monoculars, and Telescopes
Differentiating Reflector and Refractor Telescopes from similar products from competitors Bushnell, Celestron and Orion was accomplished by maximizing the powerful brand affinity of the U.S. Army brand. We leaned on the brand’s core values of integrity, respect, and duty and incorporated their reognizable brand color palettes to deliver added value to consumers and ultimately make the packaging pop on the shelves. This line was available in-store and online at Walmart, Best Buy, and Amazon.com.
Sky Capture Series Accessory Line (site) | consumer packaged goods
The Sky Capture Series caters to both hobbyist and pro drone users.
With a focus on high-quality photography accessories, from multi-coated filter kits to replacement blades to customized drone backpacks, Sky Capture Series is
designed to fit most popular DJI Phantom and Mavic drone models, Sky Capture Series accessories are currently available from online retailers including Walmart, Best Buy, Amazon, Target, and B&H Photo.